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PostHog

Shows you what people actually do in your app, instead of what you hope they do.

1. Learn it

  • An event is a thing that happened: signed up, clicked upgrade, finished onboarding.
  • A funnel is a sequence of events, showing where people fall out.
  • Session replay shows one person's path when the numbers don't explain it.
  • Track a handful of meaningful events, not everything.

Cost: Generous free tier.

2. Practice it

Simulated — nothing real happens

Pick five events

For a paid AI app, name the five events you would track and nothing more.

3. Connect it

Real — your own account
  1. 1Create a PostHog project, add the snippet, send one test event.
Open PostHog

MessyDev never signs you up, spends your money, or touches your accounts. You do that part.

4. Use it

From launch day onward, when 'is this working?' needs an answer.

Honest alternatives

There is no single correct stack. Any of these would be a reasonable choice instead.

  • Plausible (simpler)
  • Google Analytics
  • Your host's analytics

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